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tropicana old logo

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tropicana old logo

Uhh, you might want to read some books about Graphic Design Theory. The new identiy is attractive on other collateral, but on packaging, it’s weak and diminishes established confidence in the Tropicana brand. “Tropicana is doing exactly what they should be doing,” Peter Arnell, chairman and chief creative officer at Arnell, said in a separate telephone interview on Friday. I have to say, I was shopping for orange juice just the other day at 7-11 and nearly passed over Tropicana because, on the shelf, the new packaging has more of an off brand, or, store brand look than the old orange and straw look. Now, 2 weeks after I am glad not to see this packaging anymore, which was irrelevant and poorly executed. David,et al I just get the feeling that it’s getting very very hard to spread new ideas like, e.g. Knowing how much it costs to create that kind of association (image vs product) in the mind of consumers… it would be a mistake to take it off. Now £80 on Tripadvisor: Ole Tropical Tenerife, Playa de las Americas. I’ve only recently seen it in the stores. Why? Those ads were genius and gave a warm fuzzy feeling to everyone. Now go find some Icelandic vodka to rebrand.”. There are no creativity here. The following pages on the English Wikipedia use this file (pages on other projects are not listed): (SVG file, nominally 600 × 195 pixels, file size: 122 KB). Explore {{searchView.params.phrase}} by color family {{familyColorButtonText(colorFamily.name)}} Look, it’s not a case of people resisting change. After the package redesign I stopped because the box looks exactly like the Ralphs house brand. I think the redesign of the pepsi logo was absolutely unnecessary as well. download free fonts for Tropicana logo. This information includes answers to general, gaming and hotel questions. I nice memorable touch that brought a smile to my morning and definitely stuck in my head… one of those, “how great, why didnt anyone think of this before,” moments. I heard about it but hadn’t seen it yet. Cabaret Schedule MON – SUNDAY 8:30 PM TO 12:30 AM / Show time 10:00 PM The red and white striped straw has a nostalgic quality to it as well. Mike’s piece (and the discussion that follows) is worth a read. In other categories, such as fashion, an old logo … It’s fresh – it’s original. And the barber’s poll of the straw looks old fashioned. The smooth bends and curvatures of the logotype indicate the natural nature of the product. Just listening to Peter Arnell speak makes me want to give him an atomic wedgie. No one wants to lose that feeling and the new packaging loses it for them. The orange and straw logo has an immense amount of brand equity, and Arnell totally disregarded that with the attempted rebrand. Maybe if i lived in the US and if i grew up drinking Tropicana, and relating to that orange and straw image, i’d understand this issue better. A version of this logo is still used for its low-calorie variant 'Trop50'. But just because it’s safe, doesn’t mean it’s the best… and the right choice for the product. The logo size was also reduced to highlight the message: “100% Orange Pure and Natural” 4) The advertising campaign that was released with the new packaging design. There are plenty of design reference books that focus on packaging, and there are tons of examples in juices category. A little orange-shaped cap? Anyway, I believe it’s (again) in the pure Pepsi tradition but this time, I am happy they listened to their buyers. Sprite Logo . The typeface and the orange with straw are indelible. Even if it is a little too much “Yoplait inspired”, as I mentioned in another comment, here is an example however of a successful re-branding exercise recently accomplished for Kraft Foods http://adage.com/article?article_id=134664, I don’t live in the states either and perhaps because most US bloggers to some extend, thinks its a global well known brand and therefor don’t needs explaining – its not a critique of any kind to any bloggers :), But your right we don’t have the same sense of “old familiarity” as others and that might disqualify us for a opinion :). Exactly, why abandon the orange with straw image at all? All orange juice is orange. I have worked in design and advertising for many years now, and i really don’t understand companies that think they need to jump on some rebranding bandwagon just because it seems to be a popular trend. Tropicana released a new advertising campaign along with its packaging strategy. Sounds like a smashing success to me. The only element of the original British Petroleum logo that the new design retains is the colour palette. I think going about a middle ground between these two looks would have been a better approach, keeping what works well about the old branded look and updating it for the new century. To think a commercial endeavor were to profit from the human body’s artistic (yet unfortunately, guttural) anatomy!! The Tampa Bay Buccaneers recently traded in their old illustrated logo for something a little more vectorized and polished. How old do you have to be to check into the hotel? It is beyond iconic and could certainly be worked into a more modern looking design. I think they are the most hideous typographic trend today, and they are popping up everywhere. The renovated property offers 604 of the newest slots and 12 table games, including craps and blackjack. The company paid Arnell $35 million for his design and its "explanation." @carl, wish I would have been shorter, sweeter…..needs pulp! Wow, some interesting comments, this will be sort and sweet! Short-lived logo designed by Arnell during a proposed redesign. While none of their new logos were necessarily terrible (it’s not like Tropicana displayed ambiguous genitalia), it was enough to trigger a disruption in an emotional relationship. The old packaging has a very clear marker to tell you “No Pulp/Low Acid” when you’re facing down the wall of OJ boxes in the grocery store. Upon reading this post,I see I must work on my humor, which is the intent. Overall, what the old design lacks in chic it makes up for in authenticity. i was so used to the old logo, that i never even paid attention anymore to the actual name of the brand, but just what my brain was used to recognizing when i saw the package. I buy Tropicana and when i saw the new packaging it made me question whether or not i had been buying tropicana all these years. Years later Tropicana would switch up its packaging and logos to the familiar one from my childhood: the orange with a red-and-white straw poked into it. What the hell was he taking about at the end? And to me, the overall design feels a bit lazy. Why not asking Steve Jobs if he would get rid of its little apple. Just goes to show that CEOs should not be in charge of design issues. @andrew I don’t understand how you could think the new concept is better. The best Las Vegas entertainment is at Tropicana! Bring your new, unwrapped toy or $5 donation TO the Caesars Rewards® Center for a chance to win a $250 Amazon® Gift Card. It’s interesting that for once design has such a huge audible influence amongst consumers. Taking a premium brand name and making the logo play second fiddle to “100% Orange” was not a smart move – it looks like a generic store brand. http://www.thelabelman.com/. I can agree to some degree that the new packaging looks clean and refined(isolated on a white background), but it totally destroys any brand presence on the store shelf. im a huge huge nerd when it comes to packaging design. After 70 years, that’s something we are very proud of. Their demographic hates sudden changes. I thoroughly enjoyed the new modern look. I would never skip over it in the store. But, like I said, this could have been easily remedied without unceremoniously and publicly yanked off shelves. it was what was familiar to consumers for a very long time. About fonts: Design owner: Kingsley/ATF. Pepsi: Arnell, the same firm who managed to make Tropicana anonymous in the refrigerated case, is also responsible for the 60s-looking logo … I think the design with the orange and straw is way too strong-a-concept to be simply discarded, After watching the video, I can see their reasoning behind the change, but I’m glad it has been reverted. You’re welcome, Brad. 1 Splash Orange Juice - Tropicana Old Logo is a totally free PNG image with transparent background and its resolution is 700x700. And what’s this about juice not being shown on the packaging? I love the new simpler design but it is hard to find if you aren’t looking. For overnight stays, relax at the Greenville Inn & Suites, a 40 room boutique style hotel. To assist in making the planning of your next Evansville vacation as easy as possible, we offer a list of frequently asked questions we receive from visitors to our website. For more information about bus schedules, services, and packages, please call Tropicana at 888-275-1212 and choose option 1. It’s been used to enhance social situations, fight mood disorders such as depression, and even fight nausea as some reviewers have stated. So now, you’ve got a new brand with zero equity, and zero memorability. We make it our mission to serve amazing smoothies and food with a bit of tropical fun! The old straw and orange stood out and communicated that Tropicana was the freshest juice out there, whereas the redesign edges on a generic no-name brand that doesn’t instill any consumer trust. Real clean and I think that would have probably helped push the idea of the goodness within and the whole interaction between consumer and orange. The new style really does show that it’s a pepsi-co product because it matches the new minimalistic style, but it’s not going to last. Do you have workout facilities? The only thing that relates to a concept, besides showing the juice, is the screw cap. A well designed one, but generic nonetheless. That design makes it look like a generic store brand of orange juice at first glance. High quality Tropicana gifts and merchandise. pepsi’s fairly new packaging was nice, but this, this was horrible. The artist behind this is in a league all of his own. The older packaging may not be a brilliant piece of design, but it is visually distinctive, and clear in its message. I saw the real thing before I read about the redesign, and I literally stopped for the purpose of checking out the price of the new generic OJ. i do wish they would keep the bottle cap though, i found it humorous. https://creativecommons.org/licenses/by-sa/3.0, Creative Commons Attribution-Share Alike 3.0, Creative Commons Attribution-ShareAlike 3.0 Unported, https://en.wikipedia.org/wiki/File:Tropicana_Products_old_Logo.svg. The last sentence is missing the word “do” of course – it should read “..and let the agencydo the BS talk.”. Did they, like, forget they began with ORANGES?? The combination of the original and the new squeeze cap will probably lack the strengths of either. The current status of the logo is active, which means the logo is currently in use. Although I agree with David, I like Arnell’s idea to show the inside of the orange for a change. I live in Thailand, and Tropicana is well known here. They simple have no taste (pun intended). How can a glass of orange juice be labeled as a creative solution for an orange juice package? See BNET's previous coverage of Arnell Group: Would it be a good idea to take off Colonel Sanders of Kentucky Fried Chicken branding? Tropicana Download the vector logo of the Tropicana brand designed by in Encapsulated PostScript (EPS) format. Four times, we have been awarded “Builder of the Year” by the El Paso Association of Builders; in 2009, we were named “Texas Developer of the Year” and “Builder of the Year” in 2003, 2013 and 2015 by the Texas Association of Builders. I have a feeling most consumers will barely notice. The Fanta logo new version was created in an unusual way. To keep it simple, there’s nothing “fresh” about the new packaging. This made so much news that it’ll have companies thinking twice now before rebranding. 5,106 Tropicana Casino stock pictures and images. and check out that aerosol artwork on it as well. They shouldn’t keep the old packaging forever. Browse 4,583 tropicana resort and casino stock photos and images available, or start a new search to explore more stock photos and images. PLEASE CHECK ALL PICTURES ITEM NICE … If the file has been modified from its original state, some details may not fully reflect the modified file. Oh the horror. The old logo is still in use in some markets, and it works well. Size of this PNG preview of this SVG file: I, the copyright holder of this work, hereby publish it under the following license: Add a one-line explanation of what this file represents. GOOD CONDITION FOR AGE ANTIQUE EMBOSSED CLEAR GLASS TROPICANA JUICE BOTTLE WITH LID RED LABEL SHOWING TROPICANA . This is a step back for package designers and brand designers as well. No, with the exception of service animals. Go going :). Tropicana shoppers don’t see new packages at shelf and are drawn to Tesco’s own brand products that have some similarities to the UK Tropicana pack. LAS VEGAS - JULY 8: Tropicana Las Vegas as seen on July 8, 2013. Going back to the original packaging was a wise choice. You have to admit though that Peter Arnell has a huge set of balls to present such a weak concept to media expecting that people would just buy into it…. Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. “Look, Paul Rand’s international typographic style,…”. It would appear they (ad men) are hitting them while young still. This location, Tropicana - Las Vegas Boulevard intersection, has the … There’s nothing distinct about it. Graphic symbols and elements we see in famous logos today are a result of numerous techniques studied in the last couple of centuries. Tropicana Field History. It offers 1,467 rooms, a 50,000-square-foot (4,600 m 2) gaming floor, and 72,000 sq ft (6,700 m 2) of … Tropicana Products is a division of PepsiCo, a leading manufacturer of foods and beverages. View great tasting Tropicana® Orange Juice and Juice Drink Products. But, tell me, with the new packaging, what is it saying about this product – besides that it is orange juice? I meant – They simply have no taste (pun intended). Makes you wonder whether anyone at Arnell Group conducted focus groups. Stripping away the straight from the orange feeling and focusing on just the juice? Like vintage fruit crate labels that I love, and that stores such as Target have sold. Tropicana is the topmost of the Atlantic City Boardwalk & family friendly hotels. Tropicana Evansville offers comfortable hotel rooms on the Ohio river and the hottest table-games, slots and video-gaming in Indiana on their casino floor. There is so much stuff you can actually display on the carton that would stand out in a sea of choices. I buy Tropicana and when i saw the new packaging it made me question whether or not i had been buying tropicana all these years. And I;m sorry Sorry could not help my self ;-). Again, my point with the new packaging and the ‘concept’ is that – showing the orange juice is not special. I really love the new design. I guess package design is more than boxes and type and pictures… it’s about the relationship between consumer and product, and all the things that come from there. I was about to say that I like the new packaging a lot more than the old one because it looks more modern and up-to-date. For him to think that they needed to focus on the liquid rather than the actual fruit, is a crazy notion. It looks like a design that had to try and please different opinions and I suspect that there was disagreement among the marketing team, in the end it looks like they forgot one of the golden rules, ‘People buy brands!’ and the Tropicana brand got lost somewhere along the line. I simply can’t understand why people are mad about the new packing, its taking a design that yells cheap, cocky, unhealthy to a more refined state of the opposite. An orange depicts sun and growth where the juice just says refrigeration to most people here. I’ve taken time out to lament this design on each trip to the grocery store. Although I can’t understand Tropicana yanking the packaging rather than say, revising it, I do have an issue with the new packaging: It’s not as easy to tell which type of juice you’re looking at. They should have done a gradual transfer to the new packaging. The closest font you can get for the Tropicana logo is Hobo D font. This has been proven over and over in the last 75 years. These birds are found in the Feldip Hunter area south of the Feldip Hills.Bring at least two bird snares, because shortly after reaching level 19 Hunter, at which point you can snare these birds, you will reach level 20, at which point you can place two snares at a time. We know what orange juice looks like, it’s not special to show it. HAVANA, CUBA - JANUARY 04, 2018: Dancers performing in Tropicana. The old style may not look like it belongs to its mother company, but it’s timeless and recognizable. Yep, gotta’ show little people as soon as you can ,that the human body is, by all means mostly ethereal! Then they produced the vector logo. The vending machine at my office still doles out the old look. Thanks for sharing the video. I say give Arnell another go to make the squeeze cap idea really work. On top of that, by taking off that “beyond words” powerful image, they would kill one of the most recognizable image in the industry. Yes, it does look good; but it doesn’t look distinctive, or memorable. Former logo CSX pulling the Tropicana Juice Train across the Manatee River Bridge in Bradenton, Florida in 2018. They could have easily updated their packaging,but kept the well-recognized logotype and orange icon, which would have still popped on the shelf. Illustration of travel label for luggage, sticker tag - Buy this stock vector and explore similar vectors at … There was an obvious confusion over whether the lead title should be Tropicana or 100% Orange and in the end both ended up stuck at opposite sides of the carton on top of what looks like any old stock shot of a glass of orange juice. There should be a failblog.org dedicated to him and his silly glasses. This is way, way too communist for me. Address 72 e/ 45 y Línea del Ferrocarril , Marianao, La Habana. Good branding should never have to take that long to explain. The Tropicana Las Vegas is a hotel and casino on the Las Vegas Strip in Paradise, Nevada.It is owned by Gaming and Leisure Properties and operated by Penn National Gaming, and is a franchise of Hilton's DoubleTree chain. The great thing about Tropicana Pure Premium® is that taste and nutrition go hand in hand. The Tropicana Hotel and Casino, which opened in April 1957, has a long. trail all over again! Free alternative fonts for Tropicana logo: The closest free font you can get is HarlequinExtraboldFLF Font. CC BY-SA 3.0 Just do something with the background. We did an eye tracking study on the effectiveness of the ‘New’ pack in the UK where we have never had the straw graphic and the results predict a 13% loss of sales. typography is my friend. Instead of going like, “Okay my Orange Juice looks a lot more fresh now… Yeaiiiiii” people tend to go “…meh…”. Terrible concept for a brand that has such a strong tradition. Atlantic County Toys for Kids Drive. Letter-spaced small caps are indicative of premium quality. 2017–present Tropicana logo vectors. LOGO ABOUT 30 YEARS OLD TRADE MARK EMBOSSED GLASS SIDES SEE ALL PICTURES. To me, this says the designers lack idea. 100% free tool Our logo maker is free, anyone can create stunning professional logos in seconds. When you graduate from BS-U do you get glasses like that? The new package is very nice, but that’s about it. Discover the delicious range of classic Tropicana. Consumers have to find the product at shelf before they can buy it. Commons is a freely licensed media file repository. Tropicana’s new old packaging was very appropriate in my belief. Somebody was doing somebody a favor by using the Arnell logos. Tropicana Las Vegas. In an age of carbon footprints and obesity there is also that comforting “smart choices” logo that the original design shows clearly. And just how many variations on additives for OJ do we need anyway? I think Pepsi should do the same. i think its a good move because the new look was very plain and ugly. Tropicana Products, Inc. is an American multinational company which primarily makes fruit-based beverages. The perfect serve suggests premium tonic and fresh passion fruit but unfortunately, I didn’t have any to … yeah, haha Spent too much ttime on Current.com!! im a student designer who works at a grocery store. The Tropicana Laughlin does not have a health club/gym. I BeLiEvE that the old font is from the tropics when I read it. See products. Daily bus service to Tropicana Atlantic City is available from many locations all over the East Coast. AHAH. Too many ideas. Delivering great tasting nutrition. The main message communicated in this campaign was … Accessibility Help. But they could have kept the fruit and the straw and the basic circular shape but simply cut the orange in half and expose the juicy pulp in it. A tried and true approach (at least here in the states). 100% fruit juice. Conceptually the redesign is stronger than the original. I somewhat understand Arnell’s explanation (seems like he had an epiphany about it from his tone) regarding moving from the orange exterior to the interior, but in a world of factory and lab produced everything, seeing an actual orange highlights the importance of origins (like from the Tropics) and purity of the product. It turns out that the parent company of Tropicana is Pepsi Co., which would connect the new tao-like Pepsi logo to the zen-like features of the Tropicana design. It’s almost no longer minimal, it’ just damn lazy. It’s too bad that it was such a flop. However, any attempt at a redesign/rebrand should always take into consideration how much equity the current brand holds. The only thing is this though (now it’s the communicator/branding guy that speaks); even if there’s a little orange shaped cap that I get to squeeze every morning and it is perfectly aligned with the glass of juice featured on the front, the package still fails to communicate the main benefit of the product (purity) as effectively as the old package was. My first impressions was like: oh crap this looks cheap, where is my good old expensive healthy orange juice that I feel it is made directly with fresh oranges. That man should stop doing things. Put the orange with the straw in it on the new packaging. Tropicana,Pepsi,Gatorade, and Mountain Dew look like genric rip off of real Pepsi brands now. Prices are calculated as of 23/11/2020 based on a … The truth about the sales loss has little to do with that graphic, and everything to do with shoppers ‘ability to find the new packages at shelf. http://thingsthatarebrown.com/blog/2009/02/drinking-the-orange-juice/. This is just another Arnell fail. I think if he was trying to go for the “let’s show the juice” approach, they should’ve developed some sort of clear design instead…oh wait..they have that already :p. Most importantly, like some have already said, the design maybe fresh this instant, but the instance it hit the shelves, it’s already outlived it’s appeal. Arnell messed all the designs up. Daily Bus Service To Tropicana. It speaks stock image, no-brand product to be used in a tv show that wishes NOT to advertise for Tropicana. being from the states I can tell you that people’s attraction to the old packaging stems from their TV ad campaigns. Free Tropical Beach Stock Video Footage licensed under creative commons, open source, and more! Only after reading the NYT article I realized that it was the redesign that kept me away. And vintage is in. Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. Do you allow pets in the hotel? Summer vacation labels for old luggage tropical travel vector logo collection. Your eye doesn’t know where to rest and it’s all too confusing. We have 20 free Tropicana vector logos, logo templates and icons. Not been well (honestly) but pull it please!!! Prepare to be surprised at Tropicana Las Vegas, a DoubleTree by Hilton hotel located on the Las Vegas Strip, NV with a world-class casino, dining and shows. Now is a great time to break away and stay at the iconic Tropicana Las Vegas. Although I am a fan of the original packaging, a redesign could have worked of course, but not one that gets the product lost amongst the supermarket own brand juices. Oh I don’t think it’s bad at all, I just think it looks more fitting for Tang. Tropicana Atlantic City Atlantic City’s premier casino resort for more bars, nightlife, fine dining, casual dining, shopping, and gambling under one roof. Pepsi (okay, that’s an ugly identity right there) or Tropicana would like to do it. Whatever your feeling on the packaging, it’s interesting that they’re using both simultaneously now: the original for the regular juice and the new design for the low-calorie verison: http://brandculturetalk.com/2009/04/21/consistency-identity-brand-and-orange-juice/. Show in Havana on Cuba. No one would have noticed and there would not have been the issues. © 2020 Tropicana Products, Inc. All rights reserved. What about love and hugs? They are horrible and instantly dated. Clean, capitalized sans-serifs are … (then there’s the whole “Sunkist” thing……………….yuck. This logo was shortly retired and the previous logo reinstated due to public outcry. And the Tropicana rebrand design didn’t break any rule at all. I lOVE text. The old one, not being perfect, had at least this healthy feeling to it. Click on a date/time to view the file as it appeared at that time. In fact, everything is going that route now and it disgusts me to see everything going insanely minimal. The iconography of the old package, using the strong rhetoric figure of a fruit impaled by a straw cannot be beat (in terms of imagery). Download Tropicana 1980s logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. Own a Tropical Smoothie Cafe. No matter how Arnell defends it, it was a crap redesign that tinkered with a beloved couple of the visuals. I drink a lot of Tropicana OJ and I’ve noticed this change of brand over the past couple months. With 2,400 hotel rooms and suites in our luxury hotel located on the beach and Boardwalk, Tropicana Atlantic City is the ideal getaway in Atlantic City, New Jersey. What I think is striking is that more and more people tend to go “meh” when something new is happening in their everyday life. Tampa Bay Buccaneers. Donna It’s really funny reading some of the other responses here! Because the Tropicana Laughlin is a gaming establishment; guests must be 21 to check into a hotel room. The thing is, the old one is absolutely NOT great, but people associate that look with Tropicana, and that was the beginning of the end. I must say, as a consumer of this product, the old package is way better. Vitamin C helps support a healthy immune system – and 100% of your daily vitamin C is in every glass. I immediately realized this guy is full of S&#% when he opened with “we began this journey…”. And just as you'd expect from a juice, it contains no added sugars. The new design is what I think of as “generic-chic”. Wrong style for wrong product. Cuba. Why choose FreeLogoDesign? The Tropicale Restaurant & Coral Seas Lounge® is located in the heart of Palm Springs, California. Cheers. Buy tickets to live comedy shows at the Laugh Factory, live musical performances, and amazing magic shows. The Tropicana brand has built a good reputation of being fresh, and very much being about a staple house brand. Reserve your room now through November 30, 2020, and you'll get rates as low as $39 a night, plus two complimentary Steak & Eggs Breakfasts with your stay. The old font face was feeling a bit of date with its varying letter sizes. … The Tropicana title and logo type is much more recognizable on the shelf than the image of the straw in the orange. Imagine!! So it is a global well known brand. it’s not whether the redesign was good or bad. It also offers information on various food recipes to the customers. On a personal note, the straw sticking out of the orange was and still is a brilliant idea. Honestly, where did he learn to BS like that? | Privacy Policy | Terms of Use | Privacy Policy | Terms of Use | Equally responsible are the marketing folks at Pepsi. Unfortunate. However the first morning I was agreeably surprised by the feeling of the new cap that I had’t notice before. PepsiCo, in an attempt to revamp its Tropicana orange juice brand, introduced newly designed cartons in January of 2009. I think the main flaw in the new design (people were having trouble locating the "Tropicana" cartons on the shelf) is that the brand name is written sideways. The kinda glasses that say, I’m kinda a jerk. Tropicana Homes is the largest and most trusted homebuilder in El Paso. That’s what its about. Creative Commons Attribution-Share Alike 3.0 The orange shaped cap is a definite improvement. Learn how to get started owning a Tropical Smoothie Cafe Franchise. It happens.This design would make a great cover for a book about orange juice, not as a packaging for the orange juice itself. For him to think that that generic design was making the product more modern and therefor more marketable, is ludicrous. I would certainly be in agreement with the lack of personality that the new design personifies. Unfortunately the resulting design is too cerebral and not as visually rich as the original. Here is a brief listing of the bus companies servicing Tropicana, with their locations. Kids can also read books, comics, and see movie clips while they play. Sections of this page. @carl, Perfectly put, a modern looking redesign is all well and good but, it has to keep in line with the brands personality to really be successful. It’s an emotional attachment that’s hard to get over. It worked, so i am guilty of that BS myself but i have stopped working for own clients a year ago for that very reason – i just couldn’t stand my own neccessary “visionary” presentations anymore but knew the clients loved them and wanted them to be assured they get a “high profile” product.So since then i only work for agencies but no own clients anymore which gives me the freedom to concentrate on the actual design work and let the agency the BS talk. The orange squeeze cap is clever, and as Arnell says, the actual juice is shown. CBS news reported that Pepsi will drop the new tropicana look because consumers complained that it looked too generic, so theyre going back to the old orange with the straw look. LEARN MORE The designers from UK-based Koto took scissors, cut elements out of paper and arranged them in the way we see now. A squeezable booby cap is more of a cool gadget men and kids will love but will it really fulfill it’s purpose of effectively communicate the product’s USP…. Can’t wait to squeeze it. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Modern? Who cares about what is and what isn’t modern. The difference is that Pepsi’s logo is “ the pinnacle of the entire universe, ” while Tropicana’s is probably not. Original file ‎(SVG file, nominally 600 × 195 pixels, file size: 122 KB), https://creativecommons.org/licenses/by-sa/3.0 The only difference is in the horizontal bar of the letter “T”, which was always arched, but the latest version made it more curved and looking upright. I didn’t consciously avoid it because of the awful typography and the silly design that looks like yellow piss inside a champagne glass. Vi skulle vilja visa dig en beskrivning här men webbplatsen du tittar på tillåter inte detta. Maybe even have the booby cap pull out with an attached red/white straw pourer or something, as though you really are pouring straight from the orange and maintaining the original image everyone seems to love. Donna. The old logo was established. I felt the new bottle top was a nice idea. It’s absurd. It was never about being the “hip” juice. ... Tropicana Logo . The venue opened to the public on March 3, 1990, at a cost of $138 million. I hate it when such a thin representation of an idea is over sold to make the idea sound even thinner, which is a shame really because I think the actual ‘idea’ was not represented at all in the new packaging. “A cruel joke I tell you,” and I grant you that is how the public received it. This new packaging was really impersonal and feels cold and industrial to me. They are good with advertising, maybe he/they should stick with that. But as I scrolled down, I saw that Mario said “instantly dated” and it really hit me in the face. Breakfast is on us! truetrue. There is no experience required and no need to go through a designer. See 2,031 traveller reviews, 1,139 candid photos, and great deals for Ole Tropical Tenerife, ranked #12 of 59 hotels in Playa de las Americas and rated 4 of 5 at Tripadvisor. Pepsi underrated the fact that Tropicana has consumers so attached to the old-‘Tropic’ packaging that they were unlikely to appreciate a younger looking futuristic design. Ah well, I’m sure like he said it was an extremely difficult decision to make and equally as difficult decision to change what works so well already. click here to buy Hobo D font. So you get what you want and what you love. Browse 5,106 tropicana casino stock photos and images available, or start a new search to explore more stock photos and images. old Tropicana boxcar with Tropic Ana logo. I doubt it. But will all old school art be lost in redesign? According to Peter, it’s about squeezing, giving eachother hugs, and “the power of love.” Unfortunately for him, there just wasn’t enough love to go round, but it does seem like the orange-coloured boobie is here to stay. it’s all about branding. David Crawford took the words from my mouth. Tropicana QTG PepsiCo 2007 Download the vector logo of the Tropicana brand designed by in Encapsulated PostScript (EPS) format. Mike Brown did a nice writeup over on his blog yesterday about this story, worth a read. Our tasty juices never contain added sugars (just as you'd expect from a juice) and are designed for refreshment & enjoyment any moment of the day – Definitely a keeper! I have to agree with Pepsi that, while the new packaging looks slick and modern sitting on the table at the design agency, it just doesn’t hold up on the store shelf. I love the squeezy cap, but I think that’s the only redeeming element on the new packaging. One eye tracking study and this could have been avoided!

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